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Why ASPs are still relevant
The recent news that CRM hosting company RightNow Technologies has filed for an IPO brought to mind both my dealings with the company in a previous life and of the ongoing validity of the ASP business model. When I worked asĀ vice presidentĀ of operations at another ASP, our client care team used RightNow for CRM services, including case management and integrated Web access for customers. Using outsourced services through a service provider made sense then and it still makes sense now.
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